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About Our Auto Group


What amazes you? Speed? Convenience? Service?

Van Horn Automotive Group is a collection of auto dealerships and related business units, all aimed at delivering on one promise: To Amaze Our Customers. We don’t shy away from high expectations; in fact, we invite them. We work hard to deliver unique, delightful, ad sometimes unexpected experiences. We view every interaction as an opportunity to improve, and to be even more amazing the next time.


We don’t just SELL, we help people BUY.

When you are working with an employee owner, you are working with a partner. Our goal is your 100% satisfaction, and we will connect with you the way you prefer, whether in person, online, via phone, text or social media. We pledge to do whatever it takes to find the right car for you, on your terms. You can buy from us online and never visit the dealership, or you can set an appointment for a personalized experience. We invite every customer to review our performance and share with others. It motivates us to continuously improve.


Empower People. Amaze Customers.

We reflect this mission in our work, in our team approach to meeting objectives, and in each of the products and services we provide to our customers. We don’t just aim to satisfy, but strive to delight. To be amazing means to be creative, mindful and to deliver the unexpected. Every customer touchpoint is an opportunity to make a positive and memorable experience.

Passion – We share a passion to provide an outstanding experience to every guest.
Integrity – We strive to complete every transaction in an ethical and transparent manner.
Creativity – We will continue to grow our business through innovation and investment in cutting-edge technology.
Optimism – We will not be deterred by pessimists and market trends. We believe that we will adapt and flourish in all market conditions.


Family Born. Employee Owned.

The order of these phrases demonstrates a transition of ownership and accountability. The core values of the business, established by the Van Horn family, have been entrusted to be upheld by our associates.

Since 1966, the Van Horn family has been selling cars and supporting the local community. Rooted in Midwestern values, the concept of family represents acceptance, trust and authenticity. Our family extends beyond bloodlines and is offered to our employees and customers as an open invitation to join.

The Employee Stock Ownership Plan (ESOP) is a unique benefit that invests in our employees and their future. It’s a unique reason to work for Van Horn Automotive Group and is unmatched by any other dealer in Wisconsin. The benefit of employee ownership does not end with the individual. It is naturally transferred to the customer in the form of a higher level of service, pride and a genuine desire to deliver the highest level of customer satisfaction.


In honor of the Founders of Van Horn Automotive Group. To Joe Van Horn, whose hard work and ambition helped his dream of owning a dealership become a reality. To Joe’s wife Kay Van Horn, whose compassion for others and love for literacy and volunteer work is carried through Van Horn’s involvement in the community to this day.


Joe Van Horn, his wife Kay, and six children move from Chicago to Plymouth, WI. The purchase of their first dealership, Wagner Chevrolet, marks the beginning of Van Horn Automotive Group. Joe’s operating style is to prioritize the needs of the customer, and he takes the first step by changing business hours for the sake of customer convenience.


Van Horn Chevrolet was moves from the downtown location on Factory and Schwartz Streets to the east side of Plymouth on Eastern Avenue. This is a strategic move with the intent to create future opportunities for land development and expansion. This picture to the right shows Joe Van Horn, associates and builders at the Groundbreaking ceremony.


The new Van Horn Chevrolet dealership is completed.


Thomas Van Horn pursues ownership of another Van Horn dealership outside of Plymouth, but passes away unexpectedly in an unfortunate auto accident. He is survived his wife Sue and son Jeff.


Joe’s son, Chuck Van Horn enters the family business and opens Van Horn Dodge in downtown Plymouth on Factory and Schwartz Streets. In 1994, an electrical fire severely damages the building, so the dealership is moved next to Joe Van Horn Chevrolet on Eastern Avenue. Today, the original building is home to the Plymouth Arts Center


Joe’s daughter, Joann and her Husband Dan Wieland, buy an Oldsmobile Dealership on the north side of Sheboygan and eventually bring in the Hyundai franchise. Chuck later purchases the Oldsmobile Hyundai dealership to become the first Van Horn dealership outside of Plymouth.


Van Horn expands outside of dealerships and opens Wisconsin Consumer Credit for automotive finances, rental payment and debt collections.


Joe’s daughter, Teresa Van Horn takes the General Manager position at Van Horn Chevrolet. Now retired, Joe keeps an office at Van Horn Dodge.


Joe Van Horn passes away, leaving the business in the hands of his children, and an indelible mark on the Plymouth community.


Kay Van Horn passes away, marking the end of the first generation of the Van Horn family business.
Chuck Van Horn and his brother J.P. open Van Horn Hyundai of Fond Du Lac, establishing the first dealership outside of Sheboygan County.


Chuck partners with Chrysler World Auto of Green Bay, helping it become a successful Chrysler-Ford dealership.


Chrysler in Plymouth closes and sells the Chrysler, Dodge, Jeep and RAM franchises to Van Horn Dodge.


Van Horn opens Sheboygan County Budget Auto of Plymouth, at the location of the original Chrysler dealership. It became the first Van Horn dealership dedicated exclusively to used vehicle sales.


Van Horn advantage Insurance opened, made for people who didn’t have insurance so they could take their car home the same day they purchased it.


The Mazda franchise was added to Van Horn Hyundai of Sheboygan. In the same year, Chuck and his brother J.P. opened Dane County Auto of Stoughton, selling Chrysler, Dodge, Jeep and RAM


Van Horn is officially established an Automotive Group, merging all dealerships under the same company. Dick Strong is named President of the auto group with Teresa and Chuck operating as Co-CEOs.

Van Horn Milwaukee opens as another used car dealership. After increased success with the Latino community, it is renamed Van Horn Latino of Milwaukee.


Van Horn Automotive Group buys First Chrysler in Manitowoc, selling Chrysler, Dodge, Jeep and RAM vehicles.


Van Horn Automotive Group celebrates 50 years in business, and also enters into an Employee Stock Ownership Plan (ESOP), making Van Horn the only employee owned auto group in Wisconsin. In October of 2016, Van Horn Automotive Group purchases a Ford dealership in Oconomowoc.

The Van Horn Truck Center opens, providing a unique shopping experience for the RAM truck buyer


Van Horn Ford of Lomira is added to the automotive group along with Van Horn Chevrolet of Newhall and Van Horn Ford of Newhall, Iowa, representing the first Van Horn dealerships outside the state of Wisconsin

Chuck and Teresa’s Real Estate portfolio grows and the Van Horn Development LLC (Real estate company) is established.


Van Horn purchases Nissan of Stevens Point.

Van Horn purchases a Nissan Volkswagen in Sheboygan. Adding two dealerships to Sheboygan city

Van Horn purchases an Alfa Romeo of Davenport. The first dealership out of state.


J.P. Van Horn passes away after a long bout with Alzheimer’s. He is survived by his wife Elizabeth, his two sons, Everett and Joe, and his brother and sisters Chuck, Teresa, Joann, and Suzy.

The Van Horn Hyundai of Sheboygan franchise is moved south into a new building on Racetrack Road next to Nissan and Volkswagen

The ESOP Association of Wisconsin awards Van Horn Automotive Group with the honor of Employee-Owned Company of the Year


Jeff Niesen is promoted to the role of President of Van Horn Automotive Group with Dick Strong assuming the role of Chief Operating Officer (COO) and Chairman of the Board of Directors. Jeff Niesen is the son of Thomas Van Horn and grandson of Joe Van Horn

Van Horn purchases Ford Kia in Sheboygan from Dick Brantmeier, adding a seventh Van Horn dealership to Sheboygan County

Van Horn Real Estate & Development completes construction of Kingsbury Village, luxury town home apartments located in Sheboygan, WI


ProCamp by Van Horn is launched, marking Van Horn’s entry into the “camper van” market

Van Horn Rental opens, offering vehicle rentals for personal, business and recreation


Big Brothers Big Sisters Shoreline WI awards Van Horn Automotive Group Corporate Partner of the Year for their dedication in supporting youth programs

Van Horn establishes the High Gear apprentice program, giving students the opportunity to earn their degree and certifications while they gain hands-on experience working as an auto technician


The ESOP (Employee Stock Ownership Plan) transitioned from 30% to 77% ownership, giving employees majority ownership of the company

Completion of Chrysler Dodge Jeep Ram of Plymouth expansion, allowing more capacity for service appointments


Amanda Kroener, takes over as CFO, the first female to take this position
Cloudlot was launched at, a 100% online car buying experience for pre-owned vehicles

Get directions to one of our locations:
Van Horn Automotive Group 43.76111442401532, -87.95014638579536.
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