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Archive for July, 2013

Dick Strong Named President of The Van Horn Automotive Group

Wednesday, July 31st, 2013

Richard “Dick” Strong has recently been named President of The Van Horn Automotive Group. He has worked for the company for over 20 years, and provides an excellent example of working up through the ranks.

Strong started as an Auto Technician right after high school. Working at various dealerships and repair facilities as a Technician, he was then promoted to Service Manager as he completed his Supervisory Management degree at LTC. Strong started his career with Van Horn as Service Manager at the Chrysler Dodge Jeep RAM location, in Plymouth, in September 1993.

After seven years as Service Manager, and 6 years as Fixed Operations Director for the Group, Strong earned the title of General Manager which he held for seven years.

A life-long native of the Plymouth area, Strong has played a huge part in expanding the Van Horn Auto Group beyond Sheboygan County. Van Horn has sold cars nationwide, and even around the globe!

In his new role as President, he is looking forward to spending more time at all eight of Van Horn’s dealerships and getting to know the staff members at each store. He makes a point to be very visible around the dealerships and takes an active interest in the customer’s experience, always striving for the highest level of satisfaction.

When he is not at the dealership, you can find him spending time with his wife, Sunday; hitting the golf course; playing basketball or biking. Strong also volunteers for several local charities, and enjoys visiting his sons, Cody in New Mexico and Spencer in Madison.

Thursday, July 25th, 2013
This week, our thoughts are with Rachel and the rest of the Mission team traveling to

Dora the Explorer at Mill Street Festival

Tuesday, July 23rd, 2013

The Van Horn Automotive Group joined Dora the Explorer at this year’s Mill Street Festival, in downtown Plymouth. The loveable Nickelodeon character stopped by to say, “Hi!” to the kids, and she snapped some photos with the families. The weather was gorgeous and everyone had a great time! Thank you to all who stopped by and made the day so much fun!

The Van Horn Automotive Group and Generation Marketing

Thursday, July 11th, 2013

Recently, Dianne Chang – Director of Internet Marketing, represented The Van Horn Automotive group at a Generation Marketing panel. The panel explored what works in the digital world when it comes to marketing, and the similarities and differences between industries.

The panelists discussed the importance of businesses utilizing as many social tools that make sense for one’s business. A company’s presence in social media should be full of content that is relevant to its business and industry.

In addition, search engine optimization and online directory presences are crucial to a growing business. The goal is to keep your content fresh and interactive in order to direct people to your business and attract clients.

A huge takeaway was the importance of building relationships with your clients, friends and family. A virtual presence can be just as critical as a physical presence, and it is important for businesses to recognize the benefits of online marketing.


Wednesday, July 10th, 2013
Nickelodeon, the number one entertainment brand for kids, and The Van Horn Automotive Group invite families to meet Dora star of Nickelodeon's preschool phenomenon Dora The Explorer, on July 13, 2013 at the Mill Street Festival, in Plymouth. The Nickelodeon costumed character will be roaming about the kid’s area on the east end of Mill Street in twenty-minute intervals from 9:30 a.m. until noon. Dora will also be available to pose with kids and families to take photos.

Dora the Explorer, created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner, is a play-along, animated adventure series starring Dora. Dora is a seven-year-old Latina heroine whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests. She explores her world just as preschoolers do everyday, and the show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.

This year marks Dora the Explorer’s 10th anniversary, which Nickelodeon will celebrate throughout the year with “Beyond the Backpack”–a multiplatform pro-social campaign that champions overall school readiness for preschoolers; four prime-time Dora-themed television specials; an original documentary directed by Academy Award®-nominated Brett Morgen; and a dedicated website

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit

Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA – News, VIA.B – News).

Dodge Brand and Dane County Auto Help Raise Money for Area High Schools

Tuesday, July 9th, 2013

The Dodge brand and Dane County Auto will team up with area high schools for a Dodge Booster Club Fundraiser on July 13, 2013 at Stoughton High School. Everyone in the community is invited to come out and test drive the 2013 Dodge Durango, Journey, Grand Caravan and Dart. For each brief test drive taken during the fundraiser, the Dodge brand will donate $20 to the Varsity Boys Baseball Team. Dane County Auto will provide the vehicles, and dealership staff will be on hand to assist with the test drives.

“We enjoy working with the parents and students in our community and look forward to the opportunity to help the Varsity Boys Baseball Team,” said Danton Walthers, General Manager at Dane County Auto. “The Dodge school fundraisers are friendly and fun for everyone. Stop by and spend a few minutes with us to help raise needed funds for the school!”

The Dodge Booster Club Fundraiser not only helps the students, it’s a fun and friendly opportunity to check out and drive the exciting new 2013 Dodge Dart, Durango, Journey and Grand Caravan. With the cooperation of local dealers like Dane County Auto in Stoughton, the Dodge brand supports local schools and student enrichment programs in communities across the country, and has helped raise an estimated $4.5 million since 1993. Last year alone, Dodge donated $690,000 to local high school booster clubs through the Dodge Booster Club Fundraiser.

Van Horn Automotive donated to Boston Children's Hospital

Tuesday, July 9th, 2013

After hearing about the tragedies at this year’s Boston Marathon, students in Mr. Lloyd’s fourth grade class at Horizon Elementary School, in Plymouth, wanted to help raise funds for the victims’ families.

The students held their own “marathon” to see which class could raise the most money. As the donations were brought in, a “runner” representing each class raced across a wall in their school.

They money they raised, in addition to a $500 donation from The Van Horn Automotive Group, totaled over $1,000! These donations will be split equally between Boston Children's Hospital & The Richard Family Fund.

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