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Archive for October, 2018

Van Horn Automotive Group Celebrates Nissan and Volkswagen of Sheboygan Grand Opening

Friday, October 26th, 2018

Thursday, October 25, 2018 Van Horn Automotive Group held a ribbon cutting and grand opening celebration to commemorate their acquisition of Van Horn Nissan and Volkswagen of Sheboygan.

Ribbon cutting ceremony

The celebration began at 4:00pm with a ceremonial ribbon cutting that included City Officials, State Representatives, Van Horn Executives, and the Sheboygan County Chamber of Commerce.

Dick Strong speaking at Grand Opening

Van Horn President and COO, Richard Strong welcomed the 200 guests stating, “we’ve been growing a lot, internally, and externally. We have expanded into Oconomowoc and Stoughton, and up into Manitowoc, but we’re really happy to be able to invest in Sheboygan County again.”

Karate demonstration

German dancers

At 4:30 the entertainment began in the Nissan showroom with a Karate Demonstration from black belt, Kevin Horne with his students Colby and Nick Grams followed by a special performance from the D’Werdenfelser Schuhplattlers in the Volkswagen Showroom. “As we planned this Grand Opening, I felt it was important to recognize the origin of each manufacturer brand by connecting entertainment and merchants from our local community that embrace these cultures” stated Crystal Dekker, Marketing Administrator for Van Horn Automotive Group.

Headquartered in Plymouth, Wisconsin, Van Horn Automotive Group has been present in Sheboygan County for over 52 years. The acquisition of Van Horn Nissan and Volkswagen of Sheboygan brings local ownership back to this dealership and adds two more brands to the Van Horn family, which also includes: Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, FIAT, Hyundai and Mazda.

Safe Harbor Speaker

To continue the celebration, Van Horn Nissan and Volkswagen of Sheboygan is donating $100 for each unit sold during the months of October and November to Safe Harbor of Sheboygan. “The important part about when businesses like Van Horn invest in Safe Harbor, it is about spreading the word and really getting the people that need help,” added Laura Roenitz, Executive Director of Safe Harbor.


Monday, October 22nd, 2018

Expanding their presence in Iowa while connecting to their roots

Davenport, IA, October 18, 2018 – Van Horn Automotive Group has announced the purchase of Zimmerman Alfa Romeo-FIAT of the Quad Cities, located at 323 Research Parkway, Davenport, IA. The acquisition marks the 1st Alfa Romeo dealership for the Van Horn Automotive Group, which now has 17 total franchise and used car dealerships throughout Wisconsin and Iowa.

Van Horn Alfa Romeo-FIAT of Davenport intends to bring a larger selection of new and used inventory to the 6-acre property and further develop the service center. “We’re very excited to add the Alfa Romeo brand to the Van Horn family,” said Chuck Van Horn, co-CEO Van Horn Automotive Group. “We’ve been selling Alfas at our other FCA locations in Wisconsin, and they’ve always drawn high interest. They’re a unique design with a high attention to detail, backed by a rich heritage.”

Davenport marks the second Iowa location for the Wisconsin-based auto group, which recently opened Van Horn Ford Chevrolet of Newhall in November last year. “We’ve really enjoyed our time in Iowa,” said Teresa Van Horn, co-CEO Van Horn Automotive Group. “While it may seem distant from our headquarters in eastern Wisconsin, it holds a special place in Van Horn family history. My great grandparents immigrated from Ireland and settled in Ainsworth; and the family farm is still owned by our cousins.” Teresa added, “There are a number of reputable, higher learning institutions in the Quad Cities area. My father grew up in Rock Island and graduated from St. Ambrose University in Davenport, while my mother grew up in Moline and went to the historic Marycrest University.”

Jon Bell, General Manager of Van Horn Alfa Romeo-FIAT of Davenport said, “The Quad Cities is a lively area with a large, diverse population, and great people. We look forward to welcoming residents into our new location and showcasing our high level of customer service.”

“Zimmerman Honda, a 65-year old, locally-owned business, brought Alfa Romeo and FIAT to the Quad Cities, and is excited that the Van Horn Automotive Group will carry on the franchises,” said Mark Zimmerman, owner of Zimmerman Honda. “I’m confident the Van Horn Automotive Group will grow the business and continue to be involved with the Quad Cities community.” Zimmerman Honda, which opened 45 years ago, was the first Honda store in the Quad Cities, and will concentrate on growing and expanding their Moline, Illinois business.

The Van Horn Automotive Group is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, and purchased by his children: Chuck, Teresa and JP Van Horn, the Van Horn Automotive Group has grown to include 17 automotive dealerships, a finance company, a real estate business and several insurance companies. The group employs over 550 people throughout Wisconsin and Iowa. For employment opportunities visit the Careers page at

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