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Van Horn Automotive Group Celebrates Nissan and Volkswagen of Sheboygan Grand Opening

Friday, October 26th, 2018

Thursday, October 25, 2018 Van Horn Automotive Group held a ribbon cutting and grand opening celebration to commemorate their acquisition of Van Horn Nissan and Volkswagen of Sheboygan.

Ribbon cutting ceremony

The celebration began at 4:00pm with a ceremonial ribbon cutting that included City Officials, State Representatives, Van Horn Executives, and the Sheboygan County Chamber of Commerce.

Dick Strong speaking at Grand Opening

Van Horn President and COO, Richard Strong welcomed the 200 guests stating, “we’ve been growing a lot, internally, and externally. We have expanded into Oconomowoc and Stoughton, and up into Manitowoc, but we’re really happy to be able to invest in Sheboygan County again.”

Karate demonstration

German dancers

At 4:30 the entertainment began in the Nissan showroom with a Karate Demonstration from black belt, Kevin Horne with his students Colby and Nick Grams followed by a special performance from the D’Werdenfelser Schuhplattlers in the Volkswagen Showroom. “As we planned this Grand Opening, I felt it was important to recognize the origin of each manufacturer brand by connecting entertainment and merchants from our local community that embrace these cultures” stated Crystal Dekker, Marketing Administrator for Van Horn Automotive Group.

Headquartered in Plymouth, Wisconsin, Van Horn Automotive Group has been present in Sheboygan County for over 52 years. The acquisition of Van Horn Nissan and Volkswagen of Sheboygan brings local ownership back to this dealership and adds two more brands to the Van Horn family, which also includes: Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, FIAT, Hyundai and Mazda.

Safe Harbor Speaker

To continue the celebration, Van Horn Nissan and Volkswagen of Sheboygan is donating $100 for each unit sold during the months of October and November to Safe Harbor of Sheboygan. “The important part about when businesses like Van Horn invest in Safe Harbor, it is about spreading the word and really getting the people that need help,” added Laura Roenitz, Executive Director of Safe Harbor.


Thursday, September 20th, 2018
Nissan VW Sheboygan Dealership Pic

Employee Owned Auto Group expands their brand offering and selection in Sheboygan County

Sheboygan, WI, September 17, 2018 – Van Horn Automotive Group has purchased Russ Darrow Nissan of Sheboygan and Russ Darrow Volkswagen of Sheboygan, located at 5515 Racetrack Road, Sheboygan, WI, from the Russ Darrow Group. The acquisition marks the second Nissan dealership and first Volkswagen dealership for the Van Horn Automotive Group, which now has sixteen total dealerships throughout Wisconsin and Iowa.

“We’re very excited to now offer 10 manufacturer brands and a selection of over 1,500 new/used vehicles under the Van Horn name in Sheboygan County,” said Chuck Van Horn, co-CEO of Van Horn Automotive Group. The south-side Sheboygan location featuring Nissan and Volkswagen add to a lineup of Sheboygan County locations, including: Van Horn Chevrolet of Plymouth, Van Horn Chrysler Dodge Jeep Ram Fiat of Plymouth, Van Horn Truck Center of Plymouth, Van Horn Budget Auto of Plymouth, and Van Horn Hyundai Mazda of Sheboygan. Chuck adds, “Not only does this acquisition offer another location for purchasing a vehicle from Van Horn, but also another option for vehicle service and repairs.”

The first Van Horn Dealership (Joe Van Horn Chevrolet) opened in Plymouth in 1966. Dick Strong, COO Van Horn Automotive Group said, “We got our start in Sheboygan County over 52 years ago. We are very familiar with the area and the people, and are happy to bring local ownership back to this location.
With recent acquisitions in Oconomowoc, Lomira, Stevens Point and Newhall, Iowa, our organization has been expanding quite a bit; but nothing is more satisfying than growing in our own backyard. The automotive industry is rapidly changing in the way customers buy cars; with access to more information online than ever. As we’ve grown, we’ve worked hard to improve our processes to meet customer expectations. We became the first employee owned automotive group in Wisconsin in 2016; and our associates have a heightened sense of accountability for customer satisfaction. While we’ve been in this area a long time, we invite both new and previous customers to any of our locations to experience the difference.”
“As local owners, we feel it’s important to have a strong connection to our community,” said Teresa Van Horn, co-CEO Van Horn Automotive Group. “There are several meaningful organizations right here in Sheboygan County, and this store opening is a great opportunity to give back.” During the months of October and November, Van Horn will donate $100 to Safe Harbor of Sheboygan County, for every vehicle sold from the Van Horn Nissan and Volkswagen Sheboygan location. Safe Harbor of Sheboygan County, Inc. provides prevention, intervention, education and outreach services to empower individuals, families and the community to end domestic abuse and sexual assault. “Van Horn Automotive Group has always been a long-standing supporter of Safe Harbor and invests in this community; especially those most at risk. Safe Harbor relies on the support of organizations and individuals in this community to provide critical services to victims of sexual assault and domestic violence,” said Laura Roenitz, Executive Director of Safe Harbor. “Van Horn is a leader both in the community and with cars. We are so grateful to Van Horn and their customers who support the work of the Safe Harbor team through this fundraiser.”

Van Horn Automotive Group, Inc. is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, and purchased by his children: Chuck, Teresa and JP Van Horn, Van Horn Automotive Group has grown to include 16 automotive dealerships, a finance company, a real estate business and several insurance companies. The group employs over 580 people throughout Wisconsin and Iowa. For employment opportunities visit the Careers page at

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