This past Memorial Day, Van Horn Automotive Group, once again, took a community-driven approach to customer test drives. For every test drive taken May 24, 25, and 27, 2019, Van Horn offered to donate $20 to Children of Fallen Patriots, a foundation that provides college scholarships and education to children who have lost a parent serving in the military. “This is our second year running this event,’ said Marketing Director Ryan Thiel. “Our goal was to beat last year’s mark, and we were very happy to have achieved a 35% increase. We had great feedback from participants; even those not intending to buy a car that day. It’s important that we keep focus on those who gave everything for our freedom and their families.”
TEST DRIVE RESULTS
After the event, the totals were combined from all 15 Van Horn locations throughout Wisconsin and Iowa equaling 302 test drives and made a total donation of $6,500. “We believe that one of the best ways we can honor our fallen heroes who made the ultimate sacrifice for our country is to invest in the future of those they loved most in the world – their children,” said David Kim, co-founder and CEO of Children of Fallen Patriots Foundation. Since 2002, Fallen Patriots has awarded more than $30 million and assisted 1,417 students earn their college degree. “A college education is the key to a bright future for any child and the generosity of our supporters is making those hopes and dreams come true.”
THANKS FOR DRIVING
The Van Horn family would like to thank everyone that came out to test drive a vehicle. Whether it was a car someone was possibly interested in purchasing, or a ride in a convertible, we greatly appreciate everyone that came out.