Memorial Day Test Drive for Charity
On Memorial Day weekend, Van Horn Automotive Group took a different approach to customer test drives. For every test drive taken May 25, 26, and 28, 2018, Van Horn offered to donate $20 to Children of Fallen Patriots, a foundation that provides college scholarships and education to children who have lost a parent serving in the military. “We’ve been open on Memorial Day in the past,” said Marketing Director Ryan Thiel, “but we wanted to move away from a typical sales event and keep the focus on those who gave everything for our freedom and their families.”
Test Drive Results
After the event, the totals were combined from all 12 Van Horn locations throughout Wisconsin and Iowa equaling 221 test drives and a donation of $4,420. “We believe one of the best ways we can honor our fallen heroes who made the ultimate sacrifice for our country is to invest in the future of those they loved most in the world: their children,” notes David Kim, co-founder and CEO of Children of Fallen Patriots Foundation. “Through their Memorial Day campaign, Van Horn Automotive Group has generated awareness for our mission and raised over $4,400 in funding for our Gold Star scholars. We couldn’t be more honored to receive Van Horn Automotive Group’s support.”
Thanks for Driving
Lastly, the Van Horn family would like to thank everyone that came out to test drive a vehicle. Whether it was a car someone was possibly interested in purchasing or a ride in a convertible, we appreciate everyone that came out.