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About Our Auto Group

At Van Horn Automotive Group, our mission is simple: “Empower People. Amaze Customers.” We believe that the car shopping experience should be easy, straightforward, and hassle-free. That’s why you will always find transparent pricing, quality vehicles and an incredible selection of vehicles at every Van Horn Automotive Group location.

In fact, it’s our customer-focused approach that brings drivers back for their second, third, and fourth vehicle. Since 1966, Van Horn Automotive Group has remained Wisconsin’s premier family-owned and operated auto group.

Today we have 17 locations throughout Wisconsin and Iowa carrying several of the leading automotive brands, including KIAChevrolet, Ford, Mazda, Hyundai, Chrysler, Dodge, Jeep, RAM, Nissan, Volkswagen, and Alfa Romeo. We proudly sell new, used and certified pre-owned vehicles for every budget and style.

Truly, you never know what gem you will find at Van Horn Automotive Group! If for some reason we don’t have the vehicle you are looking for, let us know and we will find it for you.



We reflect this mission in our work, in our team approach to meeting objectives and in each of the products and services we provide to our customers. When fully embraced internally, it does not need to be publicly displayed but will be noticeable by our actions.


At Van Horn Automotive Group, we recognize that staying competitive in an ever-changing marketplace requires collaboration and acceptance of ideas from our associates. The merit of a good idea is not judged by rank or title, but by its overall benefit to the company. Empowered associates are more confident, insightful, and motivated to achieve. This motivation is not driven exclusively by career advancement, but an overall commitment to progress.


We don’t just aim to satisfy but strive to delight. To be amazing is to be mindful, creative and unexpected. Every customer touchpoint is an opportunity to be revered and remembered. Whether its a thoughtful gesture, a unique experience, or a delivery half-way across the country; our customers deserve to be amazed and our associates empowered to amaze them.


Core values support the vision of the Van Horn Automotive Group and are the essence of our identity.

Passion – We share a passion to provide an outstanding experience to every guest.
Integrity – We strive to complete every transaction in an ethical and transparent manner.
Creativity – We will continue to grow our business through innovation and investment in cutting-edge technology.
Optimism – We will not be deterred by pessimists and market trends. We believe that we will adapt and flourish in all market conditions.



Not a slogan or a jingle, but rather simple truth. It’s what distinguishes the Van Horn Automotive Group from other dealerships. It’s our badge; our true north. While claims and promises can be disputed, facts are undeniable. We don’t need to make comparisons with our competition. Our quiet is our confidence.

The order of these phrases demonstrates a transition of ownership and accountability. The core values of the business, established by the Van Horn family, have been entrusted to be upheld by our associates.


The Van Horn Automotive Group has been a family-owned business for over 50 years. Joe Van Horn moved from Chicago, IL to Plymouth, WI to open his first store; and since 1966, the Van Horn family has been selling cars to the public and supporting the local community. Rooted in Midwestern values, the concept of the family represents acceptance, trust, and authenticity. Our family extends beyond bloodlines and is offered to our employees and customers as an open invitation to join. It’s a membership where quality, service, and dependability are implied and can go unspoken. No family is perfect, nor is any vehicle, nor is any customer’s credit. Our promise is to find the right vehicle for YOU, and the fact that its YOURS is what makes it perfect.


The Employee Stock Ownership Plan (ESOP) is a unique benefit that invests in our associates and their future. It’s a differentiating reason to work for Van Horn Automotive Group and is unmatched by any other dealer in Wisconsin. But the benefit of employee ownership does not end with the individual. It is naturally transferred to the customer in the form of a higher level of service, pride, and genuine desire to succeed. With ownership, the success of the employee is determined by the satisfaction of the customer.


In honor of the Founders of Van Horn Automotive Group. To Joe Van Horn, whose hard work and ambition helped his dream of owning a dealership become a reality. To Joe’s wife Kay Van Horn, whose compassion for others and love for literacy and volunteer work is carried through Van Horn’s involvement in the community to this day.


Joe Van Horn, his wife Kay, and six children move from Chicago to Plymouth, WI. The purchase of their first dealership, Wagner Chevrolet, marks the beginning of Van Horn Automotive Group. Joe’s operating style is to prioritize the needs of the customer, and he takes the first step by changing business hours for the sake of customer convenience.


Van Horn Chevrolet was moves from the downtown location on Factory and Schwartz Streets to the east side of Plymouth on Eastern Avenue. This is a strategic move with the intent to create future opportunities for land development and expansion. This picture to the right shows Joe Van Horn, associates and builders at the Groundbreaking ceremony.


The new Van Horn Chevrolet dealership is completed.


Thomas Van Horn pursues ownership of another Van Horn dealership outside of Plymouth, but passes away unexpectedly in an unfortunate auto accident. He is survived his wife Sue and son Jeff.


Joe’s son, Chuck Van Horn enters the family business and opens Van Horn Dodge in downtown Plymouth on Factory and Schwartz Streets. In 1994, an electrical fire severely damages the building, so the dealership is moved next to Joe Van Horn Chevrolet on Eastern Avenue. Today, the original building is home to the Plymouth Arts Center


Joe’s daughter, Joann and her Husband Dan Wieland, buy an Oldsmobile Dealership on the north side of Sheboygan and eventually bring in the Hyundai franchise. Chuck later purchases the Oldsmobile Hyundai dealership to become the first Van Horn dealership outside of Plymouth.


Van Horn expands outside of dealerships and opens Wisconsin Consumer Credit for automotive finances, rental payment and debt collections.


Joe’s daughter, Teresa Van Horn takes the General Manager position at Van Horn Chevrolet. Now retired, Joe keeps an office at Van Horn Dodge.


Joe Van Horn passes away, leaving the business in the hands of his children, and an indelible mark on the Plymouth community.


Kay Van Horn passes away, marking the end of the first generation of the Van Horn family business.
Chuck Van Horn and his brother J.P. open Van Horn Hyundai of Fond Du Lac, establishing the first dealership outside of Sheboygan County.


Chuck partners with Chrysler World Auto of Green Bay, helping it become a successful Chrysler-Ford dealership.


Chrysler in Plymouth closes and sells the Chrysler, Dodge, Jeep and RAM franchises to Van Horn Dodge.


Van Horn opens Sheboygan County Budget Auto of Plymouth, at the location of the original Chrysler dealership. It became the first Van Horn dealership dedicated exclusively to used vehicle sales.


Van Horn advantage Insurance opened, made for people who didn’t have insurance so they could take their car home the same day they purchased it.


The Mazda franchise was added to Van Horn Hyundai of Sheboygan. In the same year, Chuck and his brother J.P. opened Dane County Auto of Stoughton, selling Chrysler, Dodge, Jeep and RAM


Van Horn is officially established an Automotive Group, merging all dealerships under the same company. Dick Strong is named President of the auto group with Teresa and Chuck operating as Co-CEOs.

Van Horn Milwaukee opens as another used car dealership. After increased success with the Latino community, it is renamed Van Horn Latino of Milwaukee.


Van Horn Automotive Group buys First Chrysler in Manitowoc, selling Chrysler, Dodge, Jeep and RAM vehicles.


Van Horn Automotive Group celebrates 50 years in business, and also enters into an Employee Stock Ownership Plan (ESOP), making Van Horn the only employee owned auto group in Wisconsin. In October of 2016, Van Horn Automotive Group purchases a Ford dealership in Oconomowoc.

The Van Horn Truck Center opens, providing a unique shopping experience for the RAM truck buyer


Van Horn Ford of Lomira is added to the automotive group along with Van Horn Chevrolet of Newhall and Van Horn Ford of Newhall, Iowa, representing the first Van Horn dealerships outside the state of Wisconsin

Chuck and Teresa’s Real Estate portfolio grows and the Van Horn Development LLC (Real estate company) is established.


Van Horn purchases Nissan of Stevens Point.

Van Horn purchases a Nissan Volkswagen in Sheboygan. Adding two dealerships to Sheboygan city

Van Horn purchases an Alfa Romeo of Davenport. The first dealership out of state.


J.P. Van Horn passes away after a long bout with Alzheimer’s. He is survived by his wife Elizabeth, his two sons, Everett and Joe, and his brother and sisters Chuck, Teresa, Joann, and Suzy.

The Van Horn Hyundai of Sheboygan franchise is moved south into a new building on Racetrack Road next to Nissan and Volkswagen

The ESOP Association of Wisconsin awards Van Horn Automotive Group with the honor of Employee-Owned Company of the Year


Jeff Niesen is promoted to the role of President of Van Horn Automotive Group with Dick Strong assuming the role of Chief Operating Officer (COO) and Chairman of the Board of Directors. Jeff Niesen is the son of Thomas Van Horn and grandson of Joe Van Horn

Van Horn purchases Ford Kia in Sheboygan from Dick Brantmeier, adding a seventh Van Horn dealership to Sheboygan County

Van Horn Real Estate & Development completes construction of Kingsbury Village, luxury town home apartments located in Sheboygan, WI


ProCamp by Van Horn is launched, marking Van Horn’s entry into the “camper van” market

Van Horn Rental opens, offering vehicle rentals for personal, business and recreation


Big Brothers Big Sisters Shoreline WI awards Van Horn Automotive Group Corporate Partner of the Year for their dedication in supporting youth programs

Van Horn establishes the High Gear apprentice program, giving students the opportunity to earn their degree and certifications while they gain hands-on experience working as an auto technician


The ESOP (Employee Stock Ownership Plan) transitioned from 30% to 77% ownership, giving employees majority ownership of the company

Completion of Chrysler Dodge Jeep Ram of Plymouth expansion, allowing more capacity for service appointments


Amanda Kroener, takes over as CFO, the first female to take this position
Cloudlot was launched at, a 100% online car buying experience for pre-owned vehicles

Get directions to one of our locations:
Van Horn Automotive Group 43.76111442401532, -87.95014638579536.
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