April 17th, 2024 by

New Van Horn Kia Building Rendering

Sheboygan, Wisconsin, April 17, 2024 – The Van Horn Automotive Group recently broke ground on what will be a new Kia dealership, located at 3512 Wilgus Avenue in Sheboygan, WI. The new build was part of an agreement made with Kia Corporation to erect a stand-alone dealership, during the purchase of Brantmeier Ford Kia in November 2020.

The dealership and surrounding lot will occupy a total space of 3.5 acres, with enough room to park over 200 vehicles. The exterior design of the building will bring the philosophy of opposites united to the forefront. A striking black band will serve as a backdrop for the Kia brand mark contrasting with the unobstructed views of the showroom and customer area inside. The diagonal design of the sides will create a dynamic expression drawing eyes to the featured vehicles inside.

The main floor of the dealership measures 23,500 sq. ft. with a 4,200 sq. ft. second floor. 80% of the showroom will be exterior glass wall, bringing in a substantial amount of natural light. Customers will enjoy both private and semi-private consultation offices for a variety of options during the sales process. A full-service customer lounge will invite those waiting for sales or service to relax, with a variety of seating options, including a bar for customers to plug-in, and a hospitality wall with refreshments and large video screen.

The service area will feature a 2-bay, indoor service reception lane and 3 service writing workstations. Auto Tech employees will enjoy an air-conditioned shop and 18 total service work bays to manage a high volume of jobs.

“We are very excited to see this project move forward,” said Jeff Niesen, President of Van Horn Automotive Group. “Kia has been a very successful brand for us for the past three years and they continue to turn out great new products. When we acquired Brantmeier Ford Kia in 2020, we immediately started making plans to give Kia a separate dealership it deserves, which will also allow Ford to expand their operation at the current location.” Bob Poch, Vice President for Keller’s South Central Region said, “Keller is very proud to be selected as the design/build contractor for the Van Horn facility, and we look forward to getting it completed on time and on budget.” Construction of the Kia dealership will occur in the northwest section of the lot currently occupied by Van Horn Motors of Sheboygan. Once the project is complete, Van Horn Motors of Sheboygan will be demolished.

Construction of the new Kia dealership is expected to be complete by June of 2025.

About Van Horn Automotive Group

Van Horn Automotive Group, Inc. is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, Van Horn Automotive Group has grown to include 19 automotive dealerships, a finance company, a fleet management division, and a wholesale financial products company. The group employs over 750 people throughout Wisconsin and Iowa. For employment opportunities visit the Careers page at

About Keller, Inc.

Keller, Inc. is an award winning, single-source, design/build general contractor headquartered in Kaukauna, WI, with additional offices in Madison, Milwaukee and Wausau. As 100% employee-owned, they are leaders in the construction industry specializing in new construction, remodel, retrofit, and reroof projects. They have the staff and expertise to take projects from the early phases of design through the construction process to ensure that the project is completed on time and within budget. For more information on Keller, Inc., Top Metal Builder in the Nation as reported by “Metal Construction News”, visit

Posted in News, Uncategorized