April 11th, 2022 by

Operations resume April 11, 2022. Public Open House scheduled for May 4, 2022.

 PLYMOUTH, WI – Van Horn Automotive Group in partnership with Van Horn Development, LLC and Keller, Inc., recently completed an expansion and remodel of the Van Horn Chrysler Dodge Jeep RAM FIAT dealership, located at 3000 Eastern Ave. in Plymouth, Wisconsin.

Groundbreaking for the project started in August, 2021, and continued through the winter according to schedule. The total area of the building now stands at 23,800 sq. ft., including a 7,800 sq. ft. expansion featuring a dedicated Jeep showroom, 2 new car delivery bays and a larger service center with 6 additional service bays. The additional space provides more room for better traffic flow, and more capacity for service appointments.

Over 8,500 sq. ft. of the building’s original interior was updated with new floors, offices, bathrooms, customer lounges, lighting, Jeep graphics and a historic photo of downtown Plymouth that is worth a look.

“It was a lot of fun to work with Keller on this renovation and expansion project.  Although we had many challenges along the way, we are happy to report the building is finished on time and on budget.” – Chris Merklein, Van Horn Development

“On behalf of everyone at Keller, Inc., we appreciated the opportunity to be Van Horn’s design/build partner on this exciting project.  From the first meeting, to the handing of the keys, as a team everyone at Van Horn were detailed orientated, had excellent communication throughout the entire building progress, and were fully engaged to ensure a difficult project like this would remain on time and on budget. We are grateful for our partnership and look forward to working together for years to come.”  Bob Poch, Corporate Manager at Keller, Inc.

Sales and service operations will resume from the updated building starting Monday, April 11, 2022. Van Horn Automotive Group will be hosting a public open house on Wednesday, May 4, for the community to celebrate the re-opening and experience the brand new, state-of-the-art dealership firsthand.

“We started with FCA in 1987 when Chuck Van Horn bought a little Dodge store that was selling around 8 cars a month. Over the years, we acquired the Chrysler and Jeep franchises and continued to build our sales volume. In 2018, we were recognized as the largest new RAM dealer in the Midwest. We’ve outgrown the current building, which was built in 1994. Our customers and employees deserve a new facility that allow us to better serve our guests in both sales and service. This facility will do just that! Frankly, I hope we outgrow this one too. I just hope it doesn’t take us 28 years to do it!” – Jeff Niesen, President

 About Van Horn Automotive Group
Van Horn Automotive Group, Inc. is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, Van Horn Automotive Group has grown to include 19 automotive dealerships, a finance company, a rental vehicle division, and a wholesale financial products company. The group employs over 690 people throughout Wisconsin and Iowa. For employment opportunities visit the Careers page at

About Keller, Inc.
Keller, Inc. is an award winning, single-source, design/build general contractor headquartered in Kaukauna, WI, with additional offices in Madison, Milwaukee and Wausau.  As 100% employee-owned, they are leaders in the construction industry specializing in new construction, remodel, retrofit, and reroof projects. They have the staff and expertise to take projects from the early phases of design through the construction process to ensure that the project is completed on time and within budget. For more information on Keller, Inc., Top Metal Builder in the Nation as reported by “Metal Construction News”, visit

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