August 8th, 2018 by

Stoughton, WI, July 25, 2018 – The Van Horn Automotive Group is completing a remodel of their Dane County Auto location at 1411 Highway 51 North in Stoughton, WI. This will mark the official transition of Dane County Auto to Van Horn Chrysler Dodge Jeep Ram and will comply with FCA dealership requirements.

While the overall footprint of the dealership will remain consistent, several spaces were reconfigured to provide more area for customer interaction. Over 600 additional square feet was dedicated to the showroom and a fully remodeled customer lounge now includes: new appliances, updated bathrooms with luxury countertops, an internet bar, and air conditioning to the service writer room for customer comfort. “We are happy to be providing our customers with the most comfort and efficiency while they are visiting our dealership. We have updated our overall look and have added modern amenities to provide outrageous service to each and every one of our loyal customers”, said Justin Stanford, Platform Director.

In addition to the 600+ square feet of showroom updates, the existing facility also underwent an interior and exterior renovation that includes a new façade prominently showcasing Chrysler, Dodge, Jeep, RAM logos, brand new, energy efficient LED lighting, new overhead doors, and a new air line for quick service on low tire pressure.

Construction of the new showroom, as well as the interior/exterior renovation will be complete mid-August, with a grand opening celebration scheduled for Wednesday, September 5, 2018. Keller, Inc. was the design/build general contractor.

The Van Horn Automotive Group is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, and purchased by his children: Chuck, Teresa and JP Van Horn, the Van Horn Automotive Group has grown to include 13 automotive dealerships, a finance company, a real estate business and several insurance companies. The group employs over 500 people throughout Wisconsin and Iowa. For employment opportunities visit the Careers page.

For more information on Keller, Inc., Top Metal Builder in the Nation as reported by “Metal Construction News” visit

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